Do you email parents? Read Canada’s Anti-Spam Legislation First!

Canada’s Anti-Spam Legislation (CASL) came into effect on July 1, 2014.

In order to assist staff in complying with this legislation, a toolkit has been created at http://staff.wrdsb.ca/casl.

There is a page for administrators/supervisors, one for secretaries, one for teachers and one for all employees. All staff must review the pages which are appropriate for them, in order to ensure we are compliant with this legislation.

CASL prohibits the sending of any type of electronic message that is commercial in nature unless the recipient provides specific informed consent to receive these types of messages and the message contains certain elements prescribed in the legislation. A message is considered commercial if the end result of the message could result in a business transaction of some sort (e.g. student photographs, field trips, spiritwear sales, pizza day or other fundraising announcements, opportunities for vendors etc.), whether we send those messages directly or include them in electronic publications such as Board or school newsletters.

Email lists used last school year to send CEMs MUST NOT be used this year. Only individuals who have provided specific, informed, CASL-compliant consent may be sent electronic communications.

All student contacts who have provided their consent to receive electronic communications have had their email addresses loaded into the Trillium Student System. In order to ensure that only CASL-compliant email addresses are recorded, the ability for schools to modify the email field in Trillium has been removed. Contacts who subscribe/unsubscribe will be uploaded nightly into Trillium. We are currently creating a portal that individuals can use to subscribe/unsubscribe. This portal will be available soon. When the portal is available, the URL will be posted at staff.wrdsb.ca/casl.

The default email template in WaterWorks has been adjusted as well to include a CASL-compliant footer at the bottom of every message.

Written by Communications Officer

ETFO WROTL Communications Officer 2011/2012

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